April 9, 2015

My office is right next to the entrance of our spa. I can see each of the clients as they walk in. Most times I barely look up. But when, out of the corner of my eye, I see a man come in, I always do a double take. I’m not sure why I continue to be surprised to see that men too want to partake in the treatments of a medical spa, because we do indeed have male clients that use a variety of our services. I guess it’s just the stigma of the idea that masculinity and skincare or beauty don’t mix.

 

But times change. More than 385,000 men in the US got Botox last year, which is an increase of over 300% over the last decade. And apparently the factors that drive men to seek out medical spa treatments, like Botox, are similar to what persuades women...

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